Customer Services includes small and large details such as understanding the needs and purchasing habits of the customers, responding to all e-mail and phone inquiries, human contact and conversation, taking responsibility, to celebrate little triumphs with them, commiserate in their complaints and even get to know them. These customers once made will remain loyal customers forever.
Respect the customers time. If a customer is in hurry be fast and friendly whatever the medium. In companies where the customer profile has senior citizens may want to talk a while. Give into them. They'll come back to you for sure. It is also important to be fast and friendly.
If promises are made, should always be kept with the customers. If not, they should be compensated.
Lastly, review and feedback go a way in improving customer service. The staff can be asked about unusual requests or difficult situations. Reviews teach many important lessons.
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