Generally, unless a customer complains or compliments an employee their supervisor typically assumes that everything is being done well and provides positive feedback on their performance review.Remember you lose a customer to your competitor if you do not respond to their calls. Secondly, call response needs training and expertise handling. You cannot personally attend each call. So you need to hire employees. Each employee will need to be trained in your products, their handling and customer responses. So you will need to setup an entire process.The outsourcing company should work with the call center hand in hand to get customer feedback. The script flow must be based on previous experience of the company. The concept of personal attention to the customer is very important for closing a call. There some guidelines to be followed for ideal customer service assistance. Some of them are discussed here.
Customer Services includes small and large details such as understanding the needs and purchasing habits of the customers, responding to all e-mail and phone inquiries, human contact and conversation, taking responsibility, to celebrate little triumphs with them, commiserate in their complaints and even get to know them. These customers once made will remain loyal customers forever.
Respect the customers time. If a customer is in hurry be fast and friendly whatever the medium. In companies where the customer profile has senior citizens may want to talk a while. Give into them. They'll come back to you for sure. It is also important to be fast and friendly.
If promises are made, should always be kept with the customers. If not, they should be compensated.
Lastly, review and feedback go a way in improving customer service. The staff can be asked about unusual requests or difficult situations. Reviews teach many important lessons.